Kudapan Nusantara
Project Type
Brand Development
Tools
Adobe Illustrator
Adobe Photoshop
Adobe Indesign
BRAND NAME &
LOGO DEVELOPMENT
In Indonesia, snacks are called "Kudapan." These range
from savory to sweet, including traditional crackers, cakes, and beverages. The term "Nusantara" encompasses
Indonesia's diverse archipelago, cultures, and ethnicities.
The logo is inspired by Indonesia's traditional puppet
theater, Gunungan Wayang, resembling its iconic cone
or triangle shape. Its interior design showcases Sekar
Jagad, a batik pattern symbolizing the intricate beauty
and diversity of the universe.
This project focuses on creating a cohesive brand identity for a fictional cafe specializing in traditional Indonesian desserts. The goal is to develop brand guidelines and assets that reflect the cafe’s character, values, and cultural essence while maintaining consistency across all design elements.
By showcasing Indonesia's rich culinary heritage, this project aims to introduce its desserts and beverages to a global audience, particularly in Toronto, where Indonesian cafes
are rare. Through strategic branding across social media, digital advertising, and local promotions, the cafe seeks to enhance brand recognition, build customer trust, and invite diverse communities to experience the vibrant flavors of Indonesian cuisine.
